Pet Fashion Week NY Expands the Pet Lifestyle Experience for 2008

New York, NY – Over 200 of the pet industry’s most innovative companies will set the stage for the third annual Pet Fashion Week NY. This year, the lifestyle tradeshow will feature two new segments, The Grooming Galleria and Design on 4 in addition to the renowned PFW Buyer Runway Shows, the ECOuture Charity Fundraiser, and the PFW Awards Program. Pet Fashion Week NY 08 will take place at the Metropolitan Pavilion and the adjoining Altman Building on August 23rd and 24th, 2008. The inimitable event is made possible through the support of loyal partners including The Pet Elite, Pet Business, Modern Dog Magazine, Les Poochs, Edemco, Grooming Business, Pet Boutique & Spa and Pupstyle.com.

Pet Fashion Week NY offers the discerning pet industry buyer the best collection of pet products in one, convenient and beautiful venue. This year, the lifestyle tradeshow will feature two new segments, The Grooming Galleria and Design on 4. The Grooming Galleria, the ultimate platform for pet styling, will feature companies offering the best in pet styling products, scissors and shears, salon equipment, and salon design. Design on 4 will celebrate innovation and design within the pet industry by showcasing emerging designers and international companies new to the US market.

Pet Fashion Week NY is committed to promoting exceptional design, increasing designer brand awareness, and establishing trend recognition in the pet industry. The renowned PFW Buyer Runway Shows attract sophisticated, trend-conscious buyers and media from all over the world. In January 2008, Pet Fashion Week NY brought select international designers to Tokyo, Japan and thrilled spectators with an extraordinary show production. The 2008 shows in New York will feature ready-to-wear collections and couture creations from twelve of the world’s best pet fashion designers in time for the fall/holiday buying season.

The ECOuture Charity Fundraiser will combine environmental responsibility with fashion and fundraising in an effort to encourage the pet industry to make eco-friendly business decisions. The objective is to provide assistance to animal shelters by offering a reliable business opportunity. Guests including manufacturers, designer and retailers, will be encouraged to donate product inventory to The Mayor’s Alliance for NYC’s Animals. The Mayor’s Alliance will then distribute the products to shelters, allowing them to raise vital funds through end-consumer sales, silent auctions and raffles.

The Pet Fashion Week NY Awards Program recognizes new and established companies for their innovative efforts in new product development through economic and promotional support. The 2008 PFW Lifestyle Innovation Award will give eight selected pet dinnerware designers the opportunity to present inventive bowl designs, judged by a panel of design experts from a variety of industries.

A new award has been added to the PFW Awards Program for 2008. Eight internationally ranked pet stylists will take part in The Les Poochs Poodle Challenge, an invitational competition that will explore the future of pet styling. The competition will focus on the return of artistically designed and sculpted patterns on Poodles coats. Stylists will be competing for over $70,000 in prizes – one of the largest prizes ever given in the grooming industry.

- prsenter: Giuliana Ubertini

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